Rangeway and Juice Partner to Deliver Seamless Plug‑and‑Go Charging Across Scenic Corridors

SAN FRANCISCO, CA – December 3rd, 2025 – Rangeway, the hospitality‑driven EV charging network for America’s scenic corridors, today announced a strategic technology partnership with Juice Serve Inc. (“Juice”), a computer‑vision identity and payments company, to power a plug‑and‑go charging and retail experience across Rangeway’s upcoming sites. (Rangeway)

The partnership makes Juice the core identity and payments layer for future Rangeway hubs and satellite sites. After a one‑time vehicle registration, drivers will be able to pull into a Rangeway location, plug in, and have charging start and bill automatically in the background—no apps, cards, or QR codes required. In the initial phase this will apply to EV charging, with a clear roadmap to extend the same seamless payment experience to retail purchases and other on‑site amenities at Rangeway locations.

Rangeway is building a premium charging network where infrastructure and hospitality are designed together for road‑trippers and adventure travelers on scenic highways and gateway communities that are underserved by today’s networks. Juice’s computer‑vision platform extends well beyond the charging post, turning the vehicle into a secure, reusable ID that can unlock a broader membership and loyalty layer at Rangeway sites. (Rangeway)

“Charging shouldn’t be a chore – it should feel like part of the journey,” said Zak Winnick, Founder and CEO of Rangeway. “Juice gives us the missing layer to make that real: drivers arrive, plug in, walk inside, and everything from charging to checkout just works. It lets us treat technology as an invisible concierge, not a barrier.”

Together, Rangeway and Juice will develop a loyalty‑driven experience that looks more like a modern hotel or airline rewards program than a traditional fuel card. Drivers will earn rewards for charging and on‑site spend, with the long‑term goal of using their vehicle as a single, secure identity for services like retail, access, car wash, and parking at Rangeway locations.

“Our mission at Juice is simple: make every compatible EV feel like it’s on the best network in the world, wherever it plugs in,” said James Murfin, Co‑Founder & CEO of Juice. “Rangeway is designing the kind of places drivers actually want to stop. Together, we’re not experimenting – we’re building the default experience for scenic corridor charging in the US.”

What the Partnership Delivers

Under the partnership, Juice and Rangeway will:

• Bring plug‑and‑go charging to all compatible EVs at Rangeway sites via one‑time vehicle registration and automatic session start and billing.
  
  
• Power a hospitality‑grade membership and loyalty experience, enabling guests to earn and redeem rewards on charging and in‑store purchases, with personalized offers based on visit history where permitted.
  
  
• Extend the “car as ID” concept beyond charging over time, exploring seamless access to indoor spaces, walk‑in/walk‑out retail, car wash, and parking services at Rangeway locations.
  
  
• Support Rangeway’s dual‑format network of staffed flagship “Basecamp” hubs and unstaffed satellite sites, all built for hospitality‑grade experiences in corridor environments other networks struggle to serve. (Rangeway)
  
  

What’s Next

Rangeway is assembling the technology partnerships and site pipeline needed to deploy its first hub‑and‑satellite cluster, connecting travelers to iconic destinations where charging infrastructure has historically been unreliable or absent. Juice will be integrated from day one as the identity and payments backbone for those locations, with a roadmap to expand across future Rangeway sites in California, Colorado, and additional scenic corridors. (Rangeway)

As the network grows, the companies plan to share data‑backed case studies on how computer‑vision identity and hospitality‑driven design can unlock both better driver experiences and stronger unit economics for corridor charging.

About Rangeway 

Rangeway is building a premium EV charging network focused on America’s scenic highways and gateway communities. By pairing reliable fast charging with design‑forward hospitality, coffee, food, and retail, Rangeway serves road‑trippers and adventure travelers who expect the same level of care from charging stops that they get from their favorite roadside destinations. (Rangeway)

For more information, visit rangewayev.com.

About Juice

Juice Serve Inc. builds computer‑vision based identity and payment infrastructure for the physical world. With a one‑time vehicle enrollment, Juice enables drivers to access and pay for EV charging and other services—such as parking, tolling, and car washes—automatically, without cards, apps, or QR codes. Juice works with operators and networks across Europe and North America to deliver a Tesla‑style plug‑and‑go experience to any compatible EV.

For more information, visit www.js.eco 

Media Contacts

Rangeway Media Team
Email: media@rangewayev.com
Phone: (650) 420‑6300 (Rangeway)

Juice Media Contact
Email: meadia@js.eco
Phone: (628) 488-4847 (Juice)

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