February 27, 2025

Juice partners with JB Charge to automate EV charging in Sweden

Juice has teamed up with JB Charge to launch the Automagic Charging system, enabling seamless EV charging without apps or cards. Using computer vision, the system automates charging and payment, enhancing efficiency and convenience for drivers.

Juice partners with JB Charge to automate EV charging in Sweden

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Sunnyvale, CA, USA & Stockholm, Sweden – Juice, a company focused on automating vehicle transactions, is partnering with Swedish charging operator JB Charge to develop an automated ‘Automagic Charging’ service. This new system will allow EV drivers to charge their vehicles without using apps, cards, or manual payment steps. 

The Automagic Charging system uses computer vision to start charging automagically, and payments are processed in the background. This removes the hassle of authentication, reduces errors, and helps charging networks run more efficiently.

Most notably, it works for any vehicle and any charger, making it a truly universal solution for EV charging.

"Charging an EV should be completely seamless," said James Murfin, CEO of Juice. “By working with JB Charge, we’re making that a reality—just plug in, juice up, and go.”

JB Charge will integrate Juice’s technology into its charging network, starting with select locations in Sweden before expanding further.

"Our goal is to make EV charging simple and reliable. Juice’s technology helps us offer a better experience for drivers while improving how we manage our stations," said Johan Fransson, Partner at JB Charge.

How Automagic Charging Works

  • Automatic Start: No apps or cards—just plug in.
  • Vehicle Recognition: Computer vision confirms, car, owner and account
  • Seamless Payments: Charging fees are handled automatically.
  • Efficient Charging Stations: Reduces fraud and improves availability.

As more people switch to electric vehicles, Juice and JB Charge aim to set a new standard for effortless charging.

About Juice:
Juice is developing AI-powered technology to automate EV charging, parking, and toll payments, making vehicle transactions simpler and more reliable. For more information visit: https://www.js.eco/ 

About JB Charge:
JB Charge operates a growing network of EV charging stations and BESS solutions across Sweden, focused on delivering easy-to-use, accessible charging solutions. For more information visit: https://www.jbcharge.com/ 

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