The Juice Master Plan
(Shh, this is just for the builders of connected infrastructure)
It’s time to start moving.
For over a century, everyday movement has been stalled by invisible barriers.
Drivers tapping screens. Fleets queuing at gates. Machines waiting for humans to approve, swipe, or authorize.
Trillions of hours have been lost to those seconds.
Entire economies slowed by permission.
That era ends now.
Juice exists to remove the pause between motion and transaction: To let the world’s infrastructure recognize, trust, and respond in real time.
No terminals. No tickets. No tapping.
Just motion, verified and settled.
The dawn of smooth mobility starts here.
Every vehicle is already identifiable. We can join the dots
Across roads, chargers, depots, gates, and tolls, vehicles leave a constant visual signature.
Juice turns that signal into trust — recognizing the right vehicle, verifying what it’s allowed to do, and authorizing actions and payments automatically.
No tags. No taps. No terminals.
Just recognition, permission, and settlement — handled by the network itself.
We’re building the layer that lets physical infrastructure identify and transact with any vehicle, human-driven or autonomous.
The Plan
1. Start where automation has the highest ROI — EV charging
EV charging is fragmented: too many apps, cards, and operator systems.
Juice unifies them with visual authentication.
A vehicle arrives, is recognized, charged, and billed — automatically.
For fleets and drivers, it’s faster.
For operators, it’s higher utilization and zero payment leakage.
This is where we proved that vision can replace friction.
2. Expand to parking, tolls, and access control
The same trusted recognition now applies everywhere vehicles interact with property or infrastructure.
Parking garages. Curbside zones. Logistics depots. Tunnels. Toll roads.
Juice authenticates each vehicle in real time, approves access, and completes payment in the background.
Operators get throughput.
Fleets get automation.
Cities get cleaner data and less congestion.
3. Extend to full mobility autonomy
As vehicles become more connected — and ultimately self-driven — they’ll need to handle every operational transaction without humans in the loop.
Charging, cleaning, parking, inspections, deliveries — all verified and paid by the infrastructure itself.
Juice becomes the identity and transaction layer that makes autonomy commercially viable, not just technically possible.
4. Build the rails beneath everything
Vehicle Identity Graph — a privacy-safe map linking visual signatures, metadata, and permissions across operators.
Trust & Risk Engine — real-time fraud detection for spoofing, cloning, or tailgating.
Edge Vision Platform — software that runs on standard cameras, updates over the air, and makes instant decisions without heavy compute.
Transaction Layer — auditable, compliant settlement that can process payments directly today, or pass them to partner networks tomorrow.
These components together form the invisible operating system for mobility infrastructure.
What We Won’t Do
We won’t build another vision toolkit for developers.
We won’t sell terminals or kiosks.
We won’t chase consumer gimmicks.
We’ll stay focused on making the infrastructure itself intelligent enough to transact.
Why It Matters
Today, every movement of a vehicle requires a series of human-driven checks:
permissions, pricing, payments.
With Juice, those checks happen automatically — based on trust in what’s seen, not who’s present.
Infrastructure starts thinking for itself.
Vehicles interact with the world without friction.
The result is less waste, faster movement, and a mobility economy that runs on recognition instead of routine.
The Long Game
When infrastructure can recognize and trust what’s around it, the entire mobility ecosystem becomes autonomous.
Authenticate every vehicle. Automate every transaction. Let the world of mobility run free!
Authenticate every vehicle.
Automate every transaction.
Let the world of mobility run itself.